The role of imagination-focused visualization on new product evaluation.

The role of imagination-focused visualization on new product evaluation.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Min Zhao
Formato: Artigo
Idioma:English
Assuntos:
Impact analysis.
Visualization.
Product management.
Consumer behavior.