The role of imagination-focused visualization on new product evaluation.

The role of imagination-focused visualization on new product evaluation.

Bibliografiset tiedot
Julkaisussa:Journal of marketing research V. 46, 1-6 (2009).
Päätekijä: Min Zhao
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Impact analysis.
Visualization.
Product management.
Consumer behavior.