Jain, S. P. The influence of consumers' lay theories on approach. Journal of marketing research.
Chicago Style (17. basım) AtıfJain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research .
MLA (9th ed.) AtıfJain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research, .
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