Jain, S. P. The influence of consumers' lay theories on approach. Journal of marketing research.
Chicago Style (17th ed.) CitationJain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research .
MLA citiranjeJain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research, .
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