Jain, S. P. The influence of consumers' lay theories on approach. Journal of marketing research.
Citação norma ChicagoJain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research .
Citação norma MLAJain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research, .
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.