Jain, S. P. The influence of consumers' lay theories on approach. Journal of marketing research.
Chicago (17e ed.) BronvermeldingJain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research .
MLA (9e ed.) BronvermeldingJain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research, .
Let op: Deze citaties zijn niet altijd 100% accuraat.