Jain, S. P. The influence of consumers' lay theories on approach. Journal of marketing research.
Čikaški stil citiranja (17. izdanje)Jain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research .
MLA način citiranja (9. izdanje)Jain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research, .
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