Jain, S. P. The influence of consumers' lay theories on approach. Journal of marketing research.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रJain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research .
एमएलए (9वां संस्करण) प्रशस्ति पत्रJain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research, .
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