Jain, S. P. The influence of consumers' lay theories on approach. Journal of marketing research.
Citación estilo ChicagoJain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research .
Cita MLAJain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research, .
Warning: These citations may not always be 100% accurate.