Jain, S. P. The influence of consumers' lay theories on approach. Journal of marketing research.
Lua i Stíl Chicago (17ú heag.)Jain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research .
Lua MLA (9ú heag.)Jain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research, .
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