Jain, S. P. The influence of consumers' lay theories on approach. Journal of marketing research.
Chicago-viite (17. p.)Jain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research .
MLA-viite (9. p.)Jain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research, .
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