Cita APA (7a ed.)

Jain, S. P. The influence of consumers' lay theories on approach. Journal of marketing research.

Cita Chicago Style (17a ed.)

Jain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research .

Cita MLA (9a ed.)

Jain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research, .