Cita APA (7th ed.)

Jain, S. P. The influence of consumers' lay theories on approach. Journal of marketing research.

Cita Chicago (17th ed.)

Jain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research .

Cita MLA (9th ed.)

Jain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research, .