APA (7th ed.) Citation

Jain, S. P. The influence of consumers' lay theories on approach. Journal of marketing research.

Chicago Style (17th ed.) Citation

Jain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research .

MLA (9th ed.) Citation

Jain, Shailendra Pratap. "The Influence of Consumers' Lay Theories on Approach." Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.