Gender dimension of brand personality.

Gender dimension of brand personality.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing research V. 46, 1-6 (2009).
Egile nagusia: Grohmann, Bianca
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Sex roles.
Brand equity.
Personality traits.
Consumer behavior.