Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

書目詳細資料
發表在:Journal of marketing research V. 46, 1-6 (2009).
主要作者: Van Diepen, Merel
格式: Article
語言:English
主題:
Direct mail advertising.
Donations.
Charities.
Competition.