Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

Bibliografske podrobnosti
izdano v:Journal of marketing research V. 46, 1-6 (2009).
Glavni avtor: Van Diepen, Merel
Format: Article
Jezik:English
Teme:
Direct mail advertising.
Donations.
Charities.
Competition.