Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

Opis bibliograficzny
Wydane w:Journal of marketing research V. 46, 1-6 (2009).
1. autor: Van Diepen, Merel
Format: Artykuł
Język:English
Hasła przedmiotowe:
Direct mail advertising.
Donations.
Charities.
Competition.