Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

Dettagli Bibliografici
Pubblicato in:Journal of marketing research V. 46, 1-6 (2009).
Autore principale: Van Diepen, Merel
Natura: Articolo
Lingua:English
Soggetti:
Direct mail advertising.
Donations.
Charities.
Competition.