Dynamic and competitive effects of direct mailings a charitable giving application.

Bibliographische Detailangaben
Veröffentlicht in:	Journal of marketing research V. 46, 1-6 (2009).
1. Verfasser:	Van Diepen, Merel
Format:	Artikel
Sprache:	English
Schlagworte:	Direct mail advertising. Donations. Charities. Competition.