Dynamic and competitive effects of direct mailings a charitable giving application.

Dynamic and competitive effects of direct mailings a charitable giving application.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 46, 1-6 (2009).
Hlavní autor: Van Diepen, Merel
Médium: Článek
Jazyk:English
Témata:
Direct mail advertising.
Donations.
Charities.
Competition.