Tailor-made single-item measures of doubly concrete constructs.

Tailor-made single-item measures of doubly concrete constructs.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Prif Awdur: Bergkvist, Lars
Fformat: Erthygl
Iaith:English
Pynciau:
Qualitative research.
Consumer attitudes.
Measurement techniques.
Validation studies.