Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Opis bibliograficzny
Wydane w:Journal of marketing research V. 46, 1-6 (2009).
1. autor: Hedgcock, William
Format: Artykuł
Język:English
Hasła przedmiotowe:
Consumer behavior.
Decision making.