Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

書目詳細資料
發表在:Journal of marketing research V. 46, 1-6 (2009).
主要作者: Hedgcock, William
格式: Article
語言:English
主題:
Consumer behavior.
Decision making.