Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Could Ralph Nader's entrance and exit have helped AL Gore? The impact of decoy dynamics on consumer choice.

Bibliographic Details
Published in:Journal of marketing research V. 46, 1-6 (2009).
Main Author: Hedgcock, William
Format: Article
Language:English
Subjects:
Consumer behavior.
Decision making.