Does quality win? Network effects versus quality in high-tech markets.

Does quality win? Network effects versus quality in high-tech markets.

Detalles Bibliográficos
Publicado en:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Tellis, Gerard J.
Formato: Artículo
Lenguaje:English
Materias:
High tech industries.
Market shares.
Product quality.