APA (7th ed.) Citation

Jie Zhang. The effectiveness of customized promotions in online and offline stores. Journal of marketing research.

Chicago Style (17th ed.) Citation

Jie Zhang. "The Effectiveness of Customized Promotions in Online and Offline Stores." Journal of Marketing Research .

MLA (9th ed.) Citation

Jie Zhang. "The Effectiveness of Customized Promotions in Online and Offline Stores." Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.