Inertial disruption the impact of a new competitive entrant on online consumer search.

Inertial disruption the impact of a new competitive entrant on online consumer search.

Bibliografiset tiedot
Julkaisussa:Journal of marketing V.73, 1-2, 4 (2009).
Päätekijä: Moe, Wendy W.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Impact analysis.
User behavior.
Bayesian analysis.
Electronic commerce.