Inertial disruption the impact of a new competitive entrant on online consumer search.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Journal of marketing V.73, 1-2, 4 (2009).
Prif Awdur:	Moe, Wendy W.
Fformat:	Erthygl
Iaith:	English
Pynciau:	Impact analysis. User behavior. Bayesian analysis. Electronic commerce.