Inertial disruption the impact of a new competitive entrant on online consumer search.

Inertial disruption the impact of a new competitive entrant on online consumer search.

Détails bibliographiques
Publié dans:Journal of marketing V.73, 1-2, 4 (2009).
Auteur principal: Moe, Wendy W.
Format: Article
Langue:English
Sujets:
Impact analysis.
User behavior.
Bayesian analysis.
Electronic commerce.