Cita APA (7th ed.)

Moe, W. W. Inertial disruption: The impact of a new competitive entrant on online consumer search. Journal of marketing.

Cita Chicago (17th ed.)

Moe, Wendy W. "Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search." Journal of Marketing .

Cita MLA (9th ed.)

Moe, Wendy W. "Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search." Journal of Marketing, .