APA (7th ed.) Citation

Moe, W. W. Inertial disruption: The impact of a new competitive entrant on online consumer search. Journal of marketing.

Chicago Style (17th ed.) Citation

Moe, Wendy W. "Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search." Journal of Marketing .

MLA (9th ed.) Citation

Moe, Wendy W. "Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search." Journal of Marketing, .