Moe, W. W. Inertial disruption: The impact of a new competitive entrant on online consumer search. Journal of marketing.
Citação norma ChicagoMoe, Wendy W. "Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search." Journal of Marketing .
Citação norma MLAMoe, Wendy W. "Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search." Journal of Marketing, .
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.