APA (7th ed.) Citation

Ju-Young Kim. Pay what you want: A new participative pricing mechanism. Journal of marketing.

Chicago Style (17th ed.) Citation

Ju-Young Kim. "Pay What You Want: A New Participative Pricing Mechanism." Journal of Marketing .

MLA (9th ed.) Citation

Ju-Young Kim. "Pay What You Want: A New Participative Pricing Mechanism." Journal of Marketing, .

Warning: These citations may not always be 100% accurate.