Changjo Yoo. The effects of a consistent ad series on consumer evaluations: A test of the repetition-variation hypothesis in a South Korean context. International journal of advertising : quarterly review of marketing communication.
Chicago Style (17th ed.) CitationChangjo Yoo. "The Effects of a Consistent Ad Series on Consumer Evaluations: A Test of the Repetition-variation Hypothesis in a South Korean Context." International Journal of Advertising : Quarterly Review of Marketing Communication .
MLA (9th ed.) CitationChangjo Yoo. "The Effects of a Consistent Ad Series on Consumer Evaluations: A Test of the Repetition-variation Hypothesis in a South Korean Context." International Journal of Advertising : Quarterly Review of Marketing Communication, .
Warning: These citations may not always be 100% accurate.