From concept to consumer how to turn ideas into money - Baker, Phil. 1943- (Upper Saddle, N. J. FT Press, 2009)
New world, new rules -- Just do it -- The basics of development -- Industrial design matters -- Why outsource? -- Selecting and working with an Asian partner -- The marketing component -- Distribution : getting your product to the customer -- Legal advice : knowing when to ignore it -- Now what?
Prof. A. Matias (recommending faculty) : IE Dept.
Keywords: New products; Product management