APA (7th ed.) Citation

Fang, E. Customer participation and the trade-off between new product innovativeness and speed to market. Journal of marketing.

Chicago Style (17th ed.) Citation

Fang, Eric. "Customer Participation and the Trade-off Between New Product Innovativeness and Speed to Market." Journal of Marketing .

MLA (9th ed.) Citation

Fang, Eric. "Customer Participation and the Trade-off Between New Product Innovativeness and Speed to Market." Journal of Marketing, .

Warning: These citations may not always be 100% accurate.