The long-term stock market valuation of customer satisfaction.

The long-term stock market valuation of customer satisfaction.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing V. 72, 1-6 (2008).
1. Verfasser: Aksoy, Lerzan
Format: Artikel
Sprache:English
Schlagworte:
Securities markets.
Customer satisfaction.
Abnormal returns.