The long-term stock market valuation of customer satisfaction.

The long-term stock market valuation of customer satisfaction.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing V. 72, 1-6 (2008).
Yazar: Aksoy, Lerzan
Materyal Türü: Makale
Dil:English
Konular:
Securities markets.
Customer satisfaction.
Abnormal returns.