APA (7th ed.) Citation

Cohen, W. A. (2005). The marketing plan (4th ed.). Wiley.

Chicago Style (17th ed.) Citation

Cohen, William A. The Marketing Plan. 4th ed. Hoboken, NJ: Wiley, 2005.

MLA (9th ed.) Citation

Cohen, William A. The Marketing Plan. 4th ed. Wiley, 2005.