Testing behavioral hypothesis using an integrated model of grocery store shopping path and purchase behavior.

Testing behavioral hypothesis using an integrated model of grocery store shopping path and purchase behavior.

Dades bibliogràfiques
Publicat a:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Hui, Sam K.
Format: Article
Idioma:English
Matèries:
Consumer behavior.
Grocery stores.