Testing behavioral hypothesis using an integrated model of grocery store shopping path and purchase behavior.

Testing behavioral hypothesis using an integrated model of grocery store shopping path and purchase behavior.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Hui, Sam K.
Formato: Artículo
Lenguaje:English
Materias:
Consumer behavior.
Grocery stores.