Testing behavioral hypothesis using an integrated model of grocery store shopping path and purchase behavior.

Testing behavioral hypothesis using an integrated model of grocery store shopping path and purchase behavior.

Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 36, 1-4 (2009).
Autore principale: Hui, Sam K.
Natura: Articolo
Lingua:English
Soggetti:
Consumer behavior.
Grocery stores.