Malaviya, P. Parity product features can enhance or dilute brand evaluation: The influence of goal orientation and presentation format. Journal of consumer research.
Chicago Style (17th ed.) CitationMalaviya, Prashant. "Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format." Journal of Consumer Research .
MLA (9th ed.) CitationMalaviya, Prashant. "Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format." Journal of Consumer Research, .
Warning: These citations may not always be 100% accurate.