The presence of variety reduces perceived quantity.

The presence of variety reduces perceived quantity.

ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research V. 36, 1-4 (2009).
मुख्य लेखक: Redden, Joseph P.
स्वरूप: लेख
भाषा:English
विषय:
Product choice.
Decision making.
Brand preferences.
Variance analysis.