The presence of variety reduces perceived quantity.

The presence of variety reduces perceived quantity.

Detaylı Bibliyografya
Yayımlandı:Journal of consumer research V. 36, 1-4 (2009).
Yazar: Redden, Joseph P.
Materyal Türü: Makale
Dil:English
Konular:
Product choice.
Decision making.
Brand preferences.
Variance analysis.