APA (7th ed.) Citation

Wilcox, K. Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision. Journal of consumer research.

Chicago Style (17th ed.) Citation

Wilcox, Keith. "Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision." Journal of Consumer Research .

MLA (9th ed.) Citation

Wilcox, Keith. "Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision." Journal of Consumer Research, .