Does customer satisfaction matter to investors? Findings from the bond market.

Does customer satisfaction matter to investors? Findings from the bond market.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing research V. 46, 1-6 (2009).
Prif Awdur: Anderson, Eugene W.
Fformat: Erthygl
Iaith:English
Pynciau:
Customer satisfaction.
Bond markets.
Profitability.