Does customer satisfaction matter to investors? Findings from the bond market.

Does customer satisfaction matter to investors? Findings from the bond market.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Anderson, Eugene W.
Formato: Artigo
Idioma:English
Assuntos:
Customer satisfaction.
Bond markets.
Profitability.