Does customer satisfaction matter to investors? Findings from the bond market.

Does customer satisfaction matter to investors? Findings from the bond market.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 46, 1-6 (2009).
Hlavní autor: Anderson, Eugene W.
Médium: Článek
Jazyk:English
Témata:
Customer satisfaction.
Bond markets.
Profitability.