Does customer satisfaction matter to investors? Findings from the bond market.

Does customer satisfaction matter to investors? Findings from the bond market.

Dades bibliogràfiques
Publicat a:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Anderson, Eugene W.
Format: Article
Idioma:English
Matèries:
Customer satisfaction.
Bond markets.
Profitability.