Modeling global spillover of new product take off.

Modeling global spillover of new product take off.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing research V. 46, 1-6 (2009).
Egile nagusia: Van Everdingen, Yvonne
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Product introduction.
Globalization.