Modeling global spillover of new product take off.

Modeling global spillover of new product take off.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing research V. 46, 1-6 (2009).
Prif Awdur: Van Everdingen, Yvonne
Fformat: Erthygl
Iaith:English
Pynciau:
Product introduction.
Globalization.